Marketing Plan

The Clorox Marketing Plan

Regina Harris

BUS 620: Managerial Marketing

Instructor: Susan Sasiadek

June 3, 2013

The Clorox Marketing Plan

SECTION I: Executive Summary

Clorox was founded in 1913 as The Electro-Alkaline Company. It is a multinational global company that has been in business for a long time. It is a maker of many leading brands of products that are available in countries around the world. It 2012 fiscal year revenues total $5.5 billion, 8,400 employees, 39 manufacturing plants, 100+ countries that have their products available for many to buy. The Clorox headquarters are located in Oakland, California. Clorox sells products to healthcare professional cleaning and food service customer places around the world. Clorox strives to restore, enrich, protect, understand, and delight its consumers with brands that enhance their lives. Clorox wants to stay positive and tries to relate a positive atmosphere when dealing with the public in various communities.

There are Glad Force Flex trash bags that stretch no matter how much garbage is put in it. The Clorox Anywhere Hard Surface daily sanitizing spray is guaranteed to kill all types of bacteria and germs. If a customer wants their vegetable with flavor or zest Hidden Valley Original Ranch will help. Clorox has a number of products like Kingsford charcoal, pine sol, combat, fresh step cat litter, liquid Plummer, Tilex, and other products. Clorox bleach containers are incorporated with the technology of a splash less spout made and guaranteed to prevent splashes and spattering all over the place. Clorox first sold regular bleach and then later developed Clorox with a fresh scent and a lemon fresh scent. In order to make some of their products environmentally and echo friendly it has developed recyclable containers. According to the article Picks that Move (2009) “The Clorox foundation has awarded cash grants totaling more than $73.4 million to nonprofit organizations, schools and colleges.” “In...