Mkt 500

Marketing Plan for My Laundry

By

xxxxxxx

Marketing Management – MKT 500

January 23, 2011

Executive Summary

My Laundry is dedicated full service coin-operated as well as Debit Card operated laundromat that providing washing and drying service and folding services. Main goal is to provide high-level customer satisfaction by providing reliable machines and furnishing an enjoyable atmosphere at a competitive price. Current few laundromats serve Sterling and Ashburn area and they are not very reliable and tend to be run-down. Main focus of My Laundry laundromat is to strive to ensure complete customer satisfaction. It will have sitting desks for customers to sit while they do their laundry and will also have Wi Fi connection for web surfing. The wireless services will offer significant value for the waiting customers so they can use their laptops.

My Laundry will also offer a coffee shop with vending machines and light food offerings to encourage people to stay longer and spend more money that will provide additional revenue source. On the facility there will be service center with an attendant behind a counter to provide change, sell washing powder, and watch unattended machines for potential theft of clothing. Laundromat operator will be able to service both the laundromat and the coffee bar at the same time. My Laundry’s mission is to provide the customer with the most pleasant laundry experience at economical cost. Our existence is to attract, maintain and grow customers. Our services will exceed the expectations of the customers.

The market research indicates that a My Laundry laundromat is in large demand for the Ashburn area. Currently, most of the laundromats have a wait for usage of the machines and atmosphere is not very customer friendly. Having a superior service and friendly atmosphere will allow My Laundry to quickly gain market share and attract...