Wal-Mart Stores, Inc.-2009

I. Time Context

During the Mid to late 1990’s

II. View Point

CEO of the company

III. Central Problem

Ethical Standard with Business Partners Practices, Privacy and Online Technology.

IV. Objectives

A. Must- it must be communicated well in connections with the ethical standard practices and with regards to its corporate marketing strategy.

B. Want- The Company has to be taken steps to inform the public consumers about its philosophy regarding its internet based marketing tools, such as the hot wheels website.

V. Areas of Consideration

Strength:

1. The company commitment to fostering and upholding to high ethical values standard.

2. Continuously increased its opportunities and productivity.

3. Establish good camaraderie within employees and business partner.

4. The company is dedicated to creating and encouraging responsible business practices throughout the world.

Weaknesses:

1. Core products that create many ethical issues.

2. Mattel products are designed only for children which does not give emphasis the rights and social concerns of children.

3. The use of technology and consumers privacy leads to ethical dilemmas.

Opportunities:

1. Recognizing potential issues and taking steps to strengthen its commitment to business ethics.

2. Stand up on social responsibility by encouraging employees and consumers do the same.

3. Taking steps to inform both children and adults about its philosophy in connection with internet based marketing tools.

4. Making serious business commitment to business ethics in dealing with other industries.

5. Strong records on human rights and related ethical standards.

6. Safety, wages and adherence to local laws

7. Encourage more Business partners

8. Create more job opportunities.

9. Mattel became the first Global consumer products company.

Threats:

1. Violation of safety and human rights standard practices.

2. The untoward relationship...