Markstrat

To: CEO

From: Manager, Company M, Juliet Industry

Re: Period 7

Brand MOST

What went right?

The decisions made in the previous round definitely were good in terms that we did not out sale our full inventory always ensuring that we had some of the brand in stock. The total market share had a slight four percent decrease when compared to the first period. Our revenues for period seven did a well job of not fluctuating as much as the other periods and maintaining a constant revenue sale.

What went wrong?

I would rearrange our distribution coverage and run it in accordance with how the previous periods displayed the volume sold. I would also say that we did not promote enough research into our marketing and is definitely something that I would increase of for the next period.

How are we going to improve going forward?

* Distribution: I would definitely push for the product to mean in more mass merchandise stores, and less in the specialty stores. Our market for the brand MOST is definitely in Mass Merchandise retail.

* Production: I would keep the production similar to where it is at now, except I will probably give the next production order a minor reduction so that the money we save from that could be used for marketing research purposes.

* Advertising: The brand MOST will for sure be advertised more and targeting the Mass Merchandising retail stores.

Brand MEGA

What went right?

MEGA’s introduction to consumers was very successful from a sales standpoint. We completely sold out of inventory.

MEGA owns 100% market share. We were the first to this market and no other competition seems to be coming anytime soon.

As we increase consumer awareness of this product, sells will only increase.

What went wrong?

MEGA was initially priced too low.

We did not produce enough units to keep up with demand.

How are we going to improve going forward?

* Distribution: Distribution will stay the same.

* Production: We will be doubling...