Amazon Evolution

Amazon Evolution

Jamie Doan

6/14/2013

Xbis 219

Victoria Miller

Amazon is one of the top websites for shopping online. Throughout the years the Amazon website has grown in followers and in popularity which lead to the creation of many competitors. Different websites like Google, Facebook, and Bing, have allowed people to find and see things that they might be interested in purchasing.

The growth of these other websites many internet users have begun to use has created some problems for Amazon. Due to the fact that people can access these websites with many others to find products they are searching for, has caused an impact on the sales for Amazon. The impact on the sales that Amazon experienced led them to come up with new ways to keep customers, gain new customers, and be the preferred website over these other sites. “By 2007, Amazon had spent 12 years and some $2 billion building the infrastructure of its online store, which is among the biggest and most reliable in the world. However, Amazon uses only 10 percent of its processing capacity at any one time. As a result, the company has decided to provide a series of computing, storage and other services that make its infrastructure available to companies and individuals to help them run”. (Chapter 1 reading Business Information Systems) Amazon came up with three different services to use. The services that Amazon added are the Simple Storage Service or S3, the Elastic Compute Cloud or EC2, and the Mechanical Turk. The S3 allows amazon to charge businesses to store information and they can charge about fifteen cents per gigabyte that they use for storage. The mechanical turk is an internet marketplace. It allows people and businesses to perform jobs that computers are currently unable to perform. With the EC2, any user is able to create, terminate, and launch server instances when they need to. For active servers, they pay by the hour, which is why it is called “elastic”. A user is able to create,...