Research Proposal

INDUSTRIAL ATTACHMENT REPORT: A CASE STUDY OF SAMEER AFRICA LIMITED

MERCY CHERONO

ELD/DMM/01838

A report submitted in partial fulfillment of the requirement for the award in Diploma in Management (Marketing Management Option) submitted to the Kenya Institute of Management.

March, 2013

DECLARATION

Declaration by the Candidate

This attachment report is my original work which has not been presented to any other examination body. No part of this report should be reproduced without my consent or that of the Kenya Institute of Management.

Mercy Cherono Sign …………………. Date ………...............

Declaration by the supervisor

This report has been submitted for approval at The Kenya Institute of Management by supervisor.

Mr. Sammy Rop Sign ………………... Date ………………..

Lecturer KIM Eldoret.

For and on behalf of the Kenya Institute of Management.

Ms. Anne Nairo Sign ………………… Date ……..…………..

Branch Manager

Eldoret.

DEDICATION

This report is dedicated to my beloved family, who introduced me to the world of technology (Computers), from when I started learning and using computers and that I have been able to develop this report.

Acknowledgements

My gratitude goes to the KENYA Institute of Management academic staff that has imparted their vast knowledge and has so much assisted me during my industrial attachment. It is through their valued support that I would be able to get my attachment and enjoy it. Many heartfelt thanks for their support. Many thanks go to the management and the rest of the staff at Sameer Africa Limited for their unwavering support and for giving me a chance to be part of the Sameer family. Worth mentioning is the invaluable support and guidance that I constantly got throughout my industrial attachment from the operations and manufacturing team. I also want to extent my gratitude to the sales team. Special thanks go to Mr. Vincent Mutisya (Branch manager), Mr. David Kinyanjui (Store Keeper), Mr. Jason Kariuki (Trade Development Representative), Mr. Kevin...