Vodafone Assignment

afoneMarket Structure of Vodafone Group

Vodafone Group Plc is a leading mobile telecommunications company. It has a noteworthy existence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subordinate undertakings, strategic parterships, allied undertakings and investments. The Group's mobile subsidiaries function under the brand name 'Vodafone'. In the United States the Group's associated undertaking operates as Verizon Wireless (RFP Connect 2010). In the last few years, the Group has made arrangements with the network operators in countries where it does not have an equity stake. These Partner Market Agreements facilitates the Group and its partner operators to collaborate in the development and marketing of global products and services, with varying levels of brand image usage. The Group’s common stocks are listed on the London Stock Exchange (FTSE) and the Company's American Depositary Shares are listed on the NASDAQ Stock Market (RFP Connect 2010). Vodafone Group Plc is a public limited company incorporated in England and has been operating in 26 markets (together with Partner Networks in a further 14 countries, with approximately 151.8 million registered customers and approximately 398.5 million total ventured customers (Banzhaf & Som 2006). Vodafone has focused several strategic goals, including, ultimate customer satisfaction, efficiently managing their debt to equity ratios, efficient global team, and expanding to emerging markets (Huvard et al. 2006).

2.1 Vodafone’s Acquisition and Integration Strategy

Companies that are aiming to be a global leader are progressively revolving strategic alliances as they do not have enough resources to prosper on their own (Wittmann 2007). Vodafone involved in various mergers and acquisition to lead different national markets Vodafone uses acquisition as its growth strategy. Vodafone has mainly used shares for its acquisitions, which has made Vodafone emerge from the telecom...