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Marketing Program

Marketing order

There are currently 37 marketing orders. A few include tart cherries in Michigan New York, Pennsylvania, Oregon, Utah, Washington and Wisconsin; Washington sweet cherries; and Vidalia onions.

Under a federal marketing order, a commodity could control supply, establish research programs for marketing and production practices, and establish quality requirements.

Only domestic production can be covered by the order, while imports cannot. A program can be put in on a regional basis like the Georgia peach program.

The states currently approved for a marketing order on fresh apples are Washington, Oregon, Idaho, New York, Michigan, Maryland, New Jersey, Indiana, California, Maine, Vermont, New Hampshire, Rhode Island, Massachusetts, Connecticut, Colorado, Utah, New Mexico, Illinois and Ohio.

Research and promotion program

Research and promotion programs differ from marketing orders in that they can be national in scope and can include imports. There are currently five commodities, which have voted in research and promotion programs. They include honey, mushroom, popcorn, potatoes and watermelon.

A research and promotion program is designed to develop, finance and carry out commodity-specific programs such as consumer information, industry information, advertising, promotion, research and development to improve a commodity’s competitive position in the marketplace, and expand domestic and foreign markets.

These programs must be national in scope and cover all domestic production. It can include fresh and processed imports of the commodity. It can provide exemptions for small levels of production and imports; credit towards national assessments for assessments to state programs; and credit towards national assessments for branded advertising by cooperatives.

The industry has three choices in voting requirements including:

* By a simple majority of those voting;

* By a simple majority of the volume of the...