Marketing Management

Marketing Systems- Exam Brief MBC 3.2 & 3.3

1.

Topic Heading: Marketing Mix

2.

Topic Heading: Marketing strategy

3.

Topic Heading: Marketing research defined

4.

Topic Heading: The marketing research process

5.

Topic Heading: Sources of secondary data

6.

Topic Heading: Methods of collecting primary data

7.

Topic Heading: Methods of collecting primary data

8.

Topic Heading: Level of involvement and consumer problem-solving processes

9.

Topic Heading: Level of involvement and consumer problem-solving processes

10.

Topic Heading: High involvement and low involvement consumer problem-solving processes

11.

Topic heading: Strategic planning

12.

Topic heading: Strategic planning

13.

Topic Heading: Assessing organisational resources and opportunities

14.

Topic Heading: Mission, Goals, Strategies and Tactics

15.

Topic Heading: SWOT analysis

16.

Topic Heading: Ansoff Matrix

17.

Topic: What is a market?

18.

Topic Heading: BCG Type:  KN

19.

Topic Heading: BCG Type:  KN

20.

Topic Heading: Self concept what is it?

21.

Topic Heading: Undifferentiated product

22.

Topic Heading: 1: Different types of markets ( Homogenous, differentiated etc)

23.

Topic Heading: Quality Management

24.

Topic Heading: New-Task, Modified and Straight rebuy

25.

Topic Heading: New-Task, Modified and Straight rebuy

26.

Topic Heading: New-Task, Modified and Straight rebuy

27.

Topic Heading: Product Life-Cycle

28.

Topic Heading: New Product Development Process

29.

Topic Heading: Characteristics of services

30.

Topic Heading: Types of services

31.

Topic Heading: The role of price

32.

Topic Heading: Pricing (Demand, cost and...