Cmm Media and Insititu

COM2602

Integrated Organisational Communication

Semester 1

Assignment 01

Communication and the Organisation

705000

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I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.

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I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

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Table of Contents Page

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Introduction 1

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Communication in the Organisation 2

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Strategic role of communication 4

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The rationale for integrating organisations’

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communication 6

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Communication integration definition 7

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Conclusion 9

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Sources consulted 10

Introduction

Communication binds together different components of an organisation, which allows interaction with its clients and public. It plays a dynamic role in an organisations existence. According to Farace, Monge and Russel (1977) they describe communication in the organisation as “the ability to organise – to routinely engage in interlocked behaviours that allows us to transcend our individual limitations – is one of humanity’s most highly developed talents”.

I will provide focus on communication and its role in the functioning of the organisation as a whole, offer a...