Submitted by: Submitted by lwinchester
Views: 674
Words: 4207
Pages: 17
Category: Business and Industry
Date Submitted: 07/27/2010 06:18 AM
MARBANK OBJECTIVE:
Marbank is an established Canadian bank that offers commercial banking services across Canada. It’s mission is to be a leading competitor in the commercial banking industry recognized for the quality of services Marbank provides it’s clients and the high degree of professionalism its’ employees demonstrate while meeting and exceeding client objectives.
In keeping with their goal of being a leading Canadian commercial bank, Marbank is considering the creation of a “Health Care Unit”. This unit’s primary mandate will be to develop specialized banking services for larger health care firms and also uncover profitable banking opportunities within smaller private practices managed by physicians, dentists and other non-traditional practitioners that include optometrists and chiropractors.
Increase primary market by 8% by 2003
Increase average outstanding loans, deposits and fee income by 15%, 10% and 15% respectively.
DEMOGRAPHICS
Marbank wants the “Health Care Unit” to initially focus on British Columbia. There is both significant opportunity and uncertainty facing health care professionals in British Columbia. For instance, 584,000 people in B.C. were over the age of 65 in 2005 which represents a 25% increase in that group since 1995. During that same period total health care expenditures in B.C. have increased by 46% . When an individual ages their medical needs increase, with the highest need for medical services being required by those age 65 and older. B.C.’s aging population should maintain demand for highly qualified medical professionals. In fact, should Marbank find success in British Columbia they can expand the “Health Care Unit” across Canada, where by 2026 one in four Canadians will be over the age of 60 potentially providing an increasing national need for health care practitioners . The evolving demographic landscape should give private medical practitioners more opportunity to transition from “Phase I” of their...