Submitted by: Submitted by vigs29
Views: 204
Words: 2624
Pages: 11
Category: Business and Industry
Date Submitted: 08/20/2013 11:10 AM
SDM Project part 1 |
Structure and functioning of Distribution channel and sales management at JK Tyres |
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Contents
Introduction - JK Tyres 4
Vision 4
Mission 4
About JK Tyre- 4
JK Tyre manufacturing plant 5
Products Variants - 6
Trade Channel 7
Structure and Functioning 7
Salient characteristics 7
Intermediaries 7
Exclusive retailer 7
Multi-brand retailer 7
OEM companies 8
Car racing companies 8
Organizational flow 8
Roles of each position Holder 9
Area Manager - 9
Sales officers 9
Service Engineer 10
Account manager 10
Linking Marketing Strategy and Sales Strategy 10
Marketing Strategy 10
Sales strategy 11
Retailer Development 11
Meeting Market Growth 11
Product Mix Objective 12
Annual Sales Planning Process- 12
Retailer Commitment - 12
Seasonality - 12
Average Industry Growth - 12
Last year sales data - 13
Sales target 13
Implementation, Evaluation and Control 14
Implementation 14
Evaluation 14
Grievances 15
Problem faced 15
Introduction - JK Tyres
Vision
To be amongst the most admired companies in India, committed to excellence
Mission
* Be a Customer Obsessed Company - Customer First 24X7
* No. 1 Tyre Brand in India.
* Most profitable Tyre Company in India.
* Motivated and Committed team for excellence in performance
* Be a green Company
* Deliver Enhanced Value to all stakeholders
* Enhance global presence through Acquisition / JV / Strategic Partnerships
About JK Tyre-
JK Tyre started in India in way back in 1977 has become a pioneer in radial technology. It is the Radial Tyre Leader in the country being the only tyre manufacturer offering the entire range of 4 wheeler radials i.e. for Trucks & Buses, LCVs, Cars and Farm.
With strong adherence to quality and customer service we are not only a leading brand in India but also a strong global player with a presence in 77 countries across 6 continents offering a wide range of...