Bell Ceramics

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A SUMMER PROJECT REPORT ON

IDENTIFICATION AND ENHANCEMENT OF RETAIL NETWORK AND INSTITUTIONAL CUSTOMER BASE FOR BELL TILES

(IN JAIPUR AND SURROUNDING REGIONS)

SUBMITTED IN PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINSTRATION (2010 -2012)

UNIVERSITY BUSINESS SCHOOL, CHANDIGARH

SUBMITTED TO SUBMITTED BY

MR. MANISH SONI MS. REJITHA R PILLAI

(BELL CERAMICS)

GAURAVMEENA

(Project trainee, Jaipur)

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CONTENTS

Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Particulars

Cover page & Title Certificate Acknowledgement Executive Summary Preface Scope of the study Introduction Company & Profile Research Methodology Data Interpretation & Findings SWOT analysis Findings & Recommendations Risk and Concern Conclusion References

Page No. 1 3 4 5-7 8 9 10-15 16-21 22-43 44-58 59 62-64 65 66 67

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Certificate

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ACKNOWLEDGEMENT-

I express my sincere thanks and gratitude to Mr. Achal Rangaswamy (President Marketing) for giving me permission to do this project. Actually it was he; who gave me this great opportunity. I am also thankful to Ms. Rejitha Pillai, who helped me directly and whose guidance I was able to focus on relevant points during my training.

Finally, I express my sincere thanks to my project guide Mr. Manish Soni (Area Sales manager BCL Jaipur). Without his guidance and unrelenting support the project could not have been completed. He gave me all the valuable knowledge to complete this project successfully.

I would like to thank all the dealers, influencers for spending their precious time to provide the necessary information and guidance. I thank one and all including my parents who helped me to carry on with the survey and successfully complete the project on time.

(Gaurav Meena)

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EXECUTIVE SUMMARY

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Bell Ceramics Limited (BCL) is one of the leading market player in the ceramic tile industry and having a pan India presence with two manufacturing facilities which are running 24X7...