Tesco

Table of content

Executive summary----------------------------------------------------2

Introduction-----------------------------------------------------------3-4

Tesco History-----------------------------------------------------------5

Research design--------------------------------------------------------6

Result------------------------------------------------------------------7-8

Discussion--------------------------------------------------------8-9-10

Cost for control----------------------------------------------------11-12

Conclusion------------------------------------------------------------12

Grocery loyalty: Tesco Clubcard and its impact in loyalty

Executive summary

Customer loyalty is means based on influence of quality, price, service and other elements make customer have emotion and become predilection for some company and keep long time to purchasing service or product of same company.

Today the retailer industry development more and more quickly, every enterprise are going to find new ways to attract customer, membership card is most usual way for retailer industry, however , most retailer are only treat membership card as a tool of promotion sale. Actually, membership card is not only a tool of promotional sale, membership card can connection with customer and going to increase customer loyalty to enterprise.

In conclusion, customer loyalty is very important to enterprise, so we use Tesco Clubcard as a sample to explain the relationship between membership card and customer loyalty.

Introduction

This assignment is aim to research effective of the Tesco Clubcard on customer loyalty. Tesco is a biggest retailer industry in UK and the annual income of more than 20 billion pounds per year. The Tesco Clubcard is by leading retailers in industry on customer loyalty, the valid cardholder already more than 14million，and the Tesco Clubcard is not only for collected point to...