Submitted by: Submitted by araja
Views: 173
Words: 330
Pages: 2
Category: Business and Industry
Date Submitted: 08/24/2013 05:40 AM
SunGard’s victory reversed an 8-year unbroken record of success by the government in the
Federal Court in D.C.
By demonstrating the ability of consumers to perform disaster recovery internally and focusing on the dynamic nature of the market, SunGard was able to convince the court that the merger was unlikely to harm consumers.
Ultimately, the relevant market question
turned on where to appropriately limit the
market and what other forms of disaster recovery
were effectively in that market. The court ultimately
found that the DOJ did not meet its
burden of establishing that the relevant product
market was limited to shared hotsite services for
mainframe and mid-range computer processing
centers.
The two critical factors in this finding were
the dynamic nature of the market and diversity of
customers. The court observed that the market
included an
extremely heterogeneous group of customers,
particularly in terms of their needs and
computer equipment. Given the rapid
changes in computer capabilities and the
reduced cost of both hardware and communications,
the evidence does not permit the
exclusion of either internal hotsites or quickship
services from any market that includes
shared hotsites.4
Simply, it was difficult for the court, based on the
evidence before it, to determine that there was a
clear group of customers for whom internal or
quick-ship services were not a viable alternative
in response to a price increase for shared hotsite
services.
As the court observed: “[W]hat is
significant is not whether the companies that
currently use internal solutions have the capability
to enter the market as vendors for others, but
whether the customers that currently use shared
hotsites would switch to an internal hotsite in
response to a [small but significant increase in
price].”
By convincing the court to expedite
the discovery and trial, SunGard effectively
began to level the playing field with the government.
The...