Submitted by: Submitted by AkifA
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Pages: 9
Category: Other Topics
Date Submitted: 08/25/2013 12:08 PM
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RESEARCH PROPOSAL AND COMPANY PROFILE OF TELETALK BANGLADESH LIMITEDPrepared for
Sheikh MorshedJahan
Course Instructor
Business Strategy (W501)
Submitted by
Sabrina Afroz RH-66
MarufHasanNirjhor ZR-91
KhondokerMushfique-Us-Salehin ZR-97
Akif Ahmed ZR-104
GausheyShahriar ZR-51 (Batch 17)
August 20, 2013
Institute of Business Administration
University of Dhaka
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Table of Contents
Introduction 1
Company Overview 1
History 1
Mission, Vision and Objective 1
Timeline 2
Success and Milestones 2
Market Performance 2
Services Provided by Teletalk 3
Awards and Certifications 4
Government Involvement & m-Governance 4
Organization Structure 4
Corporate Governance 4
Endorsement 4
Social Responsibility 4
Financial Performance 5
Objectives of the Report 6
Broad Objective: 6
Specific Objectives 6
Rationale 6
Scope and Limitations 6
Methodology 7
Sampling Technique: 8
Timeline of the Reseach 8
Conclusion 11
Bibliography 11
List of Figures
Figure 1: No. of Mobile Phone Users in Bangladesh 3
Figure 2: Timeline of the activities of Teletalk 4
Figure 3: Growth of Market Share of Teletalk 5
Figure 4: Comparison of performance between Market and Teletalk 5
Figure 5: Organization Structure of Teletalk 7
Figure 6: Financial performance of Teletalk from 2007-2010 8
Figure 7 Saunders Onion Model 11
List of Tables
Table 1: Services provided by Teletalk 6
Table 2: CSR Activities by Teletalk 8
Introduction
As per the new world of communication excellence, Mobile Phone has become a critical factor in connecting a nation among themselves and with others. Around three-quarters of the world’s inhabitants now have access to a mobile phone and the mobile communications story is moving to a new level, which is not so much about the phone but how it is used (World Bank, 2012). Bangladesh has also seen rapid growth in this sector. Starting with around 100 connections and one...