Fundamentals of Marketing

NAME

University

PROJECT

Fundamentals of Marketing

DATE

Abstract

The Mars Company has numerous positive characteristics that strengthen the company as being one of the power houses in the chocolate producing business. Mars has a history of quality, customer service, technology, and strategy. The capability and passion for chocolate helps enable them to offer value, creativity, and leadership. Mar’s products are well known, such as the Snicker bar. With over one hundred twenty years of experience in the candy industry, Mars still has their original five principles, quality, responsibility, mutuality, efficiency, and freedom. The company feels that a mutual benefit can be a shared and they take it upon themselves the responsibility to seek endurance that will deliver that mutual benefit to anyone that interact with (Mars, 2010). By creating a successful marketing plan, Snickers can be one of the top candy bar producers and best seller among candy bars.

Snicker’s Marketing Plan

Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.

Definition of Marketing

After researching three sources, the Dictionary of Business the Macmillan Encyclopedia, and Collins Dictionary of business and reading the definitions a few times, a definition of marketing is, “a process of anticipating demands and presenting goods to the public in a way that makes them desire the particular product, such as price, packaging, size, and/or quality.” This can be seen in nearly any good or service that is offered.

Introduction of Product/Service

Snickers do a great job of presenting the item to the average hard working public. With today’s society being fast paced, eating on the run seems to be the thing most...