Marketing

_________ leads as the innovator and mass market trendsetter in reducing supply-chain and distribution costs.

a) Wal-Mart

b) Canada

c) Germany

d) Apple Computer

__________ production methods can be made to work in regions that have progressed beyond the stage of peasantry.

a) Older

b) Modern

c) Mass

d) No

A positive outcome of the global trading dynamic is:

a) Prices drop.

b) Inflation drops.

c) Interest rates drop.

d) All of the listed options.

A responsibility of marketers is to sell new products and ideas to:

a) Their organization.

b) Their existing customers.

c) New customers.

d) All of the answers listed.

Adam Smith described a process where wealth is created by:

a) Selling and buying.

b) Invention.

c) The additive combination of trading and invention.

d) The dynamic combination of selling, buying and invention.

Change management in marketing is most important in a firm's:

a) Product development management processes.

b) Customer relationship management processes.

c) Supply-chain management processes.

d) All of the answers listed.

Competition increases as:

a) The number of small firms in the market increases.

b) The number of consumers in a market increases.

c) Demand exceeds supply.

d) Supply exceeds demand.

Economic history is hard on:

a) The timid who do not want to risk change.

b) The conservatives who do not want change.

c) The lazy.

d) All of the answers listed.

Excellence in advertising and promotions is most needed:

a) When your products and distribution are weak.

b) When your products and distribution are strong.

c) At all times.

d) At no time.

FedEx, UPS and DHL have a few great process thinkers and a lot of good distribution process implementers who are________________.

a) paid very well

b) highly trained to do exactly what they are told and not think about it

c) asked to think about what they do and how to improve what they do

d) None of the options listed

For how long...