Amazon Evolution

Amazon Evolution

Amy C

XBIS/219

July 21, 2011

Professor

Amazon Evolution

Because of the vast number of options available to online consumers, Amazon (www.amazon.com) has had to make changes in order to continue to report profits. Rather than relying solely on loyal customers and new consumers sales, Amazon has chosen to branch out with the development other services which allow other businesses to use their infrastructure. Some of those services include a Simple Storage Service, the Elastic Compute Cloud and the Mechanical Turk. (Rainer & Turban, E., 2009)

Because Amazon only uses 10 percent of its processing strategy, they are able to allow other companies to use their infrastructure. The Simple Storage Service (S3) allows companies to store their information on Amazon disk drives for a fee of 15 cents per gigabyte. The Elastic Computer Cloud (EC2) is processing power that Amazon rents out at the cost of 10 cents per hour. The Mechanical Turk service is the combination of processing power and networks humans who handle work that computers are not able to do like removing inappropriate images and content. Amazon receives 10 percent commission for this provided service.

Some of the issues that data management can encounter regarding data management include the security, integrity, management, integration and warehousing of stored data. Hosting data from another company has to be protected from misuse, and from hackers. Another area that can cause issues is protecting the loss of data because of human errors such as unintentional deletions of information as well as hardware failure. Large amounts of information can present time issues. Systems must be permitting the retrieval of information in a timely manner. Amazon has remained proficient in adding and combining new data from different places in order to integrate the data into one place. Data warehousing requires the data to be compiled logically for accessibility.

The strategy of...