Carlsberg Annual Report

Carlsberg Group

2013 IR Presentation

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* Unless otherwise stated, all data are 2012 reported figures

Content

Group overview & history Our Stand, strategy & KPIs Our brands Financial performance 2013 Outlook & longer-term targets Our regions • Western Europe • Eastern Europe • Asia Financial policy & leverage

CSR

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The Carlsberg Group

No. 4 500

largest international brewer

beer brands

No. 1 No. 2

in Eastern Europe

in Western Europe

120,000,000

hl. of beer sold in 2012

+16%

+18%

EBIT growth (CAGR) from 2005 to 2012

EPS growth (CAGR) from 2005 to 2012

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Group ownership structure

Carlsberg Foundation

30% of capital 75% of votes

Free float

70% of capital 25% of votes

Listed on Nasdaq OMX Copenhagen

100%

Carlsberg A/S

Carlsberg Breweries A/S

Operating companies

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Founded in 1847 on a passion for beer, science and art 1847 JC Jacobsen founds

the Carlsberg Brewery on a hill outside of Copenhagen

1868 Carlsberg has

international ambitions from the beginning and exports its first barrel of beer to Scotland in 1868

JC Jacobsen has great ambitions for his brewery and to make sure his beer is brewed to the highest scientific standards he establishes the Carlsberg Laboratory.

1882 JC‟s son Carl

Jacobsen builds his own brewery next to his father‟s and calls it ”New Carlsberg”.

1904 The famous Carlsberg

logo is designed by architect Thorvald Bindesbøll. This logo is still used today.

Carl Jacobsen has a great passion for art and architecture and creates many spectacular buildings for his brewery. One of these is the impressive Elephant Gate welcoming visitors to his brewery.

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The transformation of Carlsberg

● The FMCG journey ● Value management ● Brand portfolio activation and scoping ● Challenge driven and focused innovation process ● Business process standardisation ● Integrated supply chain ● Centralisation and integration ● Increased CSR...