Marketing

1) The Power Of "Like"

How BRANDS Reach(and Influence) Fans

Through Social Media Marketing

Andrew Lipsman, Graham Mudd, Mike Rich, and Seab Bruich

This article mainly deals with the nature of reach and frequency of BRANDED content on Facebook. As we all know how social networking sites forms a substantial part of the time devoted by today's generation on social networking sites its is felt as a need in marketing strategies as to use social networking sites like Facebook,Twitter,etc for establishing a brand equity or brand power as my topic says. The different modes through which FACEBOOK can be used as a brand reach and brand influencing medium.

The potential audiences for branded context are:

- Fans of brands on Facebook( those who have explicitly "liked" a brand) are the esiest to reach with social media brand impressions.

- Friends of fans typically represent a much larger portion of consumers( 34 times larger,on an average,for the top 100 brand pages).

In the article the author describe a unit of branded content as a " social-media brand impression."

The four primary impressions are:

-Page Publishing:These unpaid impressions appear on the fan page wall in thenewsfeed of a fan or friend of a fan.

- Stories about friends:These unpaid impressions occur when a friend actively engages with a brand.

-Sponsored stories: These paid impressions are similar to stories about friends,but they have been actively distributed more broadlyand appear in the right hand column to fans and friends of fans.

-Advertisements with social: These branded messages come directly from the advertisers with social context on the unit that appears to friends of fans.

FACEBOOK OFFERS GLOBAL MARKETING CHANNEL FOR BRANDS INCREASING THE POWER OF THE BRANDS THROUGH NUMBER OF LIKES RECIEVED BY THE FANS.

Facebook's extensive worldwide reach makes it one of the few media channels that can be employed for global branding efforts.

The two major questions...