Business Plan

Mission Statement

Positioning statement | |

Your mission statement | |

Environmental Scan

Societal Factors | |

Technological Factors | |

Economic Factors | |

Political Factors | |

SWOT Analysis

Strengths | |

Weaknesses | |

Opportunities | |

Threats | |

Objectives for Year 1

Objective 1 | |

Objective 2 | |

Objective 3 | |

Objective 4 | |

Objective 5 | |

Objective 6 | |

Strategies for Year 1

1.0 Rates |

Strategy 1.1 | |

Strategy 1.2 | |

Strategy 1.3 | |

2.0 Revenue Management |

Strategy 2.1 | |

Strategy 2.2 | |

Strategy 2.3 | |

3.0 Food & Beverage |

Strategy 3.1 | |

Strategy 3.2 | |

Strategy 3.3 | |

4.0 Staff and Training |

Strategy 4.1 | |

Strategy 4.2 | |

Strategy 4.3 | |

STAFFING PLAN

Department | Number of staff required |

| Quarter 1 | Quarter 2 | Quarter 3 | Quarter 4 |

Department Heads | | | | |

Hotel Services | | | | |

Food and Beverage Staff | | | | |

Front Desk etc | | | | |

Conference & banqueting | | | | |

Other | | | | |

Based on Estimated Occupancy | | | | |

5.0 Marketing and Advertising |

Strategy 5.1 | |

Strategy 5.2 | |

Strategy 5.3 | |

Strategy 5.4 | |

Strategy 5.5 | |

6.0 EMS |

Strategy 6.1 | |

Strategy 6.2 | |

Strategy 6.3 | |

7.0 Refurbishment |

Strategy 7.1 | |

Strategy 7.2 | |

Strategy 7.3 | |

8.0 Guest Comfort |

Strategy 8.1 | |

Strategy 8.2 | |

Strategy 8.3 | |

9.0 Extra facilities |

Strategy No. 9.1 | |

Strategy No. 9.2 | |

Strategy No. 9.3 | |

Operating Budget

Budgeted Statement of Income | Year 1 |

Revenue | |

Room | 1,453,500 |

Food & Beverage | 2,664,000 |

Other Operated Departments | 76,800 |

Other revenue | 0 |

| |

Total Revenue | $4,194,300 |

| |

Expenditure | |

  Rooms | $900,000 |...