Audience Analysis

An audience will most likely consist of people who have differing needs and expectations. The briefing on the MindWriter project consisted of high ranking individuals within the company of Henry & Associates. Upon examining the presentation given by Henry & Associates, the presenters executed a well prepared conference. “The ultimate success of a presentation depends on the speaker’s ability to anticipate audience response (Cooper, Schindler, 2011, p.602).” Today, the vast improvements in technology allow businesses to hold virtual meeting with several different people from several places across the globe.

The audience consisted of members from several different states and one other country. A presenter must know the culture of the audience so they can gain and keep their attention. This presentation was given via the web. A remote audience requires more analysis (Cooper, Schindler, 2011). The presenter actually has to work harder to maintain a connection. Henry & Associates demonstrated that they performed an audience analysis by allowing all the attendees to be involved in the decision making process. People are more likely to hear messages if they have a positive emotional disposition towards the topic (Cooper, Schindler, 2011). It is advantageous for the presenter to know the audiences predisposition. This allows the presenter to build a presentation to stimulate the desired emotional response and is also known as developing the pathos of the presentation. This is a great example of audience analysis.

The presenters engaged the audience members using a question and answer tool to obtain their ideas. This allowed the audience to see that not everyone had the same thoughts and ideas. This tool sparked the minds and interest of the audience. The attendees were able to see that not everyone was on the same page as far as the project goes. The purpose of this tool used by the presenters was meant to bring the ideas of the audience together...