Alibaba Swot

Alibaba.com

Feasibility Study and Business Plan

M21-A Kevin Paul Julia

CONTENT

1. 2. 3. 4. 5. 6. 7.

INTRODUCTION................................................................... 2 BUSINESS MODEL ............................................................... 3 FIVE FORCES ANALYSIS ................................................... 4 PRESENT THE CORPORATION NOW ............................. 5 ENVIRONMENT .................................................................... 6 FINANCIAL ANALYSIS........................................................ 7 SWOT ANALYSIS ................................................................ 10

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1. Introduction

1.1. Alibaba Group

Alibaba (SEHK: 1688) (Chinese: 阿 里 巴 巴 ; pinyin: ā lǐ bā bā) is a Hangzhou-based e-commerce/e-auction company, specializing in global trading. It was founded in 1999 by Ma Yun (Jack Ma), and operates five e-commerce sub-companies which operate different aspects of trading.

1.2. Business profile

The English-language web site alibaba.com specializes in business-to-business trades, especially for international buyers trying to contact Chinese sellers. The Chinese-language web site china.alibaba.com focuses on business-to-business trades within China, while www.taobao.com is a consumer-to-consumer trade site for Chinese customers. The Japanese language website "Japan.alibaba.com" is for Japanese customers.

Alibaba Group

Type Founded

e-commerce Hangzhou, China (1999) 6/F Chuangye Mansion, East Software Park,

Headquarters No.99 Huaxing Road, Hangzhou, 310099, China Key people Ma Yun (Jack Ma) Industry Internet

Employees 4,400 (30 June 2007)

Website http://www.alibaba.com Japan's Softbank was one of the earliest investors in Alibaba. Its founder, Masayoshi Son, invested $18 million in the company in 2000 and also participated in subsequent rounds of financing. .

1.3. Sub-companies

As of January 2009, the Alibaba Group is made up of 6 sub-companies: Taobao.com:...