Comparative Advantages for Woodlands Advertising Agency

Comparative Advantages for Woodlands Advertising Agency

Aurora Berglund-Dibaje

Florida Technical Institute – EMK3320

Dr. McFaul

Introduction

In this paper I will be discussing the Comparative advantages for the Woodlands Advertising Agency. The company's product variety is a key competitive advantage over other advertising firms, as are the attributes of the products themselves. However, the distribution of some of the traditional media advertisements could be a disadvantage for the company, because they are extremely limited in the geographic area that they cover. Therefore, this agency would have to emphasize its strengths, especially in Internet marketing, to remain competitive.

Comparative Advantages for Woodlands Advertising Agency

“Comparative advantage is not the same as being the best at something. In fact, someone can be completely unskilled at doing something, and yet still have comparative advantage at doing it” (Landsburg, 2007).Woodlands Advertising Agency is a Houston, TX-based advertising firm whose key advantages lie in its product attributes. These attributes include having a wide variety of online and traditional media advertising products and services to offer to customers. Whereas some advertising agencies now focus solely on Internet marketing, Woodlands provides an array of Internet and traditional media advertising products (Woodlands Ad Agency, 2013). These include search engine optimization and article marketing for online products, and outdoors, television, and promotional product advertising for traditional format marketing (Woodlands Ad Agency, 2013). The comprehensive approach that the organization takes to its marketing products could also be considered advantageous; the firm generally attempts to handle all aspects of a given form of advertising, which decreases the effort that the customer must put into the marketing process. For example, Woodlands' radio advertisement products not only include strategic evaluations of when...