Build a Bear Shop

Extra Work

* The introduction of BUILD-A- -A kind of store for children that has operated more

BEAR WORKSHOP store than 10 years

-use different ways to increase the interactive choices to create children’s favorite bear or other furry creature

-Has 296 stores in America, Canada and Puerto Rico

-sold about 110 million plush animals since 1997 when it stared

* The change of the market -Digital gadgets are a big apart of children’s play

like smartphones and tablets

* Build-a-Bear Workshop’s action -is opening new stores that means to combine digital

Gadgets so that children will come back

-opened the first revamped store this week in St.

Louis.

-It is the first overhaul

-The bright yellow stores has attract many children because children can make their own animal, dressing it and giving it a personality and name

-The retailer uses all kinds of advertising to enhance stores.

* Two years ago -working with the Adrienne Weiss Corporation, a

Chicago advertising agency, to reinvent the

store design.

* The idea to open the store -half retail and half theme park

* The information about the new store -work with Microsoft Kinect movement

techonology-have large screen front children

-the...