Electric Vehicle State Funding for Tesla

Electric vehicle State funding for Tesla

On October 10th 2012, the state of California approved $10 Million Electric Vehicle funding to Tesla Motors for the Sports utility vehicle Model X. this was approved after raising the point: Tesla as an innovator that has brought automotive manufacturing back to California while creating clean cars and more than 1,500 jobs. Mike Taylor, Tesla’s vice president of finance, said the $10 million grant would contribute to the hiring of an expected 700 additional workers when the Model X goes into production in 2014. Tesla will additionally raise $50 million to match the California Energy Commission grant, which will be used to expand manufacturing capacity at its factory in Fremont, Calif., and to purchase equipment to make components for the Model X. The grants that are being supplied to Tesla are a considerable factor that will help Tesla keep afloat and expand.

A community that supports Electric vehicles: Plug-in America

Plug-in America is a coalition of different electric vehicle drivers advocating for energy independence and clean air. The group highly promotes battery driven vehicles a grants funds to new inventions that embraces the lifestyle they live. Despite the fact that the funding is only open to students rather than companies, Plug-in America highly promotes Tesla’s Model S and the up and coming Model X. The organization helps companies promote them by educating the public on what EV’s are and how it works and will benefit them.

What improvements can Tesla make?

First, they should emphasize that the company is founded in California and that it is manufactured in America. The employment this company creates in this state should be used in their promotion as much as possible. This can have a wide appeal to many Americans.

Secondly, Tesla is very much a symbol for what Americans want. They are a symbol for American manufacturing and ingenuity, zero Co2 emissions, and a blend of the bohemian and...