Submitted by: Submitted by xinxu825
Views: 280
Words: 322
Pages: 2
Category: Business and Industry
Date Submitted: 09/12/2013 01:02 PM
SWOT analysis developed as a tool for marketing in which internal and external environment are scanned as an important part of the strategic planning process. Internal factors can be classified as strengths or weaknesses. External factors can be classified as opportunities or threats. SWOT helps to focus on areas of strength, recognise limitations and develop opportunities in the most promising directions. And SWOT is also used widely because it it quick and easy to learn.
Long Rainbow group color television industry
Strengths:
As a large state-owned should enterprise, enjoy certain policy advantage.
Should perfect product quality and brand awareness
Long rainbow color television should continuous 20 years to keep domestic sales first
The powerful should the ability of independent innovation
Weakness:
the color television tube should the lack of technology
Its own industry chain should bring restriction
Property rights system should bring resistance
Internal institutions should bloated, overlapping functions, instructions issued upload unobstructed.
Opportunities:
With the development of China’s economy, people’s consumption level will increase the demand for high-end home appliance product
Home appliance should countryside policy
Low carbon should environmental protection
Threats:
The threat of alternatives
Faced with a more intense international competition
Domestic home appliance market supply has exceeded demand, the contradiction of supply and demand for a long time.
Brand competitors: produce the same specifications, models, models of products, but the brand different competitors.
Levi’s jeans - Giordano jeans
Toyota Highlander - Land Rover
Amazon.com - Albertsons.com
Product competitors: provide other models to meet the same desire of product manufacturers for buyers
Levi’s jeans - Forever 21
Toyota Highlander - Honda CRV
Amazon.com - TaoBao shopping
Generic competitors: A company sees its competitors as all...