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Thanks to strategic management the United States Postal Service now is a major force in the delivery service. It used tenets of business strategy such as putting a mission statement in place. Something that informs employees and customers of their intent and the goal of the company. The mission statement of the post office lets customers know, they care, they want you to believe that customer service is primary and profit is secondary. The United States Postal Service also had to conduct some self analysis. In order to grow as an organization, you have to take inventory of its strengths and weaknesses. This can be accomplished be conducting an internal evaluation. This is essential is determining areas in which there is room for improvement and areas of sustainment. As per its website USPS's mail volume grew dependably, financing a steady expansion of the postal network, from 85 million delivery points in 1971 to 148 million today. Volume growth also helped to moderate postage rate increases. Since passage of the Postal Reorganization Act in 1970, the price of a First-Class Mail stamp rose at roughly the same rate as the Consumer Price Index. Expanding volumes also eased the elimination of federal subsidies, which represented 23.8% of postal funding in 1971. The subsidies were fully phased out in 1982. Then in 2001 mail volume growth began to stall and, in the case of single-piece First-Class Mail, volume began a slow decline as the Internet offered readily accessible alternatives to traditional mail applications (USPS.com, 2008).

For identifying the strength, weakness, opportunity and threat, SWOT analysis is an important aspect from the company's point of view, as it assists the company in searching out ample resources and the factors, which are possible for the weakness of its strategy. The strength of the company lies in its product line and its weakness is the size of the company. The opportunity for USPS exists in the international market,...