Submitted by: Submitted by meysamarvan
Views: 189
Words: 297
Pages: 2
Category: Business and Industry
Date Submitted: 09/13/2013 09:16 PM
Beiersdorf has been present in India since 1964
when it started selling its products through local
distributors. In 1993, Beiersdorf increased the stake
to 51 per cent. Beiersdorf AG has two entities in
India - BDF India and Nivea India.Tesa Tape India
is a subsidiary of Tessa AG which is a 100 per cent
subsidiary of BDF AG
Beiersdorf India Pvt. Ltd. (BIPL) - BIPL has
a manufacturing plant in Goa and is mainly into
first aid dressing and products. One its key brands
is Hansaplast. BIPL products are sold through
stockists all over the country.
Tesa Tape (India) Pvt Ltd - Tesa was originally
the company’s brand name for the first transparent
adhesive tape.Today,Tesa concentrates on three
main areas of product applications which include -fastening and bonding systems, protective and
masking systems and inner and outer packaging
systems.
Nivea India Pvt. Ltd. (NIPL) is a 100 per cent subsidiary of Beiersdorf AG and is mainly involved
in manufacturing and distribution of Nivea range of
products.
Beiersdorf was established in Hamburg,
Germany in 1882.Today the company is present in
over 100 markets around the globe with over 130
affiliates and joint ventures.The company is in the
business of Cosmetics and Personal Care,Wound
Care and Adhesive Tapes.The company has ten
strong international brands: Nivea, Eucerin, Labello,
8x4,Atrix, La Prairie, Juvena, Florena, Futuro and
Hansaplast/Elastoplast. Beiersdorf has about 16,700
employees worldwide and recorded sales of US$
5.91 billion (Euro 4.77 billion) in 2004.
The Indian operations have met
the parent’s expectations
Beiersdorf India observed very high growth rate
in the first seven years since 1993. However in the
last 4-5 years growth has been stagnant because
of competition from local and Chinese players
and price sensitivity of Indian consumers