Positioning Statement

Positioning Statement

Positioning statement is define as a "blueprint of how a brand will be preferred in the given market niche in a clear and concise manner. It should convey how the brand characteristics are different from market competitors".

Positioning Statement for Centenary College:

Centenary College, a premier institution located in the Northeast of New Jersey offers their students an education to lead in a challenging global environment. We welcome students who are motivated, goal oriented and aspiring to join us for a rewarding and inspiring experience and discoveries. We promise to provide each of our students a personalized academic experience while in our college. At Centenary College, students are exposed to a diversified student body which is relevant in today's multicultural society. Our faculty and staff work collaboratively and are committed to your personal and educational success. Centenary College offers specialized programs for students inspired to pursue a career in education, law enforcement and for horse lovers, we offer a state of the art equine program. We have various scholarships, grants and financial aid packages to assist students who qualify to pay for their education. With first class education, committed faculty and staff, a great environment and a student centered campus, each student's experience will be like no other. We, at Centenary College take pride in our ability to prepare our students to become leaders, educators and productive citizens in a challenging and competitive world.

To write an effective positioning statement, segmenting a target market is essential. Without a target market, a brand will be lost in the heterogeneous and overcrowded market. Identifying a target market provides a narrow scope to develop a more focused and effective messages in appealing to the needs and wants of the homogenous part of the market.