Business Analysis of the Coca-Cola Company

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Date Submitted: 09/16/2013 03:12 PM

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Why Coca-Cola Company?

I decided to choose the Coca-Cola Company for my final project. I choose this company because coke is my favorite drink. I am very curious about why the company’s product is so popular and would like to know its current company status under economic crisis.

To analyze this company requires many aspects that I learned during this semester. It will help me to understand the basic rules and theories better and to know more information about this company.

Company Background

It dates back to the 1880s, when pharmacist John Stith Pemberton invented the Coco-Cola, which later is well known as the flagship product of the Coca-Cola Company in Columbus, Georgia. In 1889, Asa Candler bought the Coca-Cola formula and the brand. 3 years later, in 1892, he founded the Coca-Cola Company. Erntst-Woodruff, the second owner in Coca-Cola’s history, bought the company from the heir Asa Candler with $2.5 million dollars. The Coca-Cola Company has a legendary history of acquisition. It acquired Minute Maid, the Thumbs Up, an Indian cola brand, and Barq’s in 1960, 1993 and 1995, respectively. More recently, the Odwalla brand of fruit juices, smoothies and bars became a part of the company. In 2007, Coca-Cola acquired Fuze Beverage from the founder of Lance Collins and Castanea Partners. The Coca-Cola Company today is headquartered in Atlanta, Georgia, U.S. [1]

Today, the Coca-Cola Company is the world's largest beverage company. According to the 2011 Annual Report, the company sells beverage products to more than 200 countries. It also states that of the approximately 56 billion beverage servings of all types consumed worldwide every day, beverages bearing trademarks owned by or licensed to the company account for more than 1.7 billion.[2] The company own and market four of the world's top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Besides them Coca-Cola currently offers more than 500 brands.

The company...