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SHIV SHAKTI International Journal in Multidisciplinary and Academic Research (SSIJMAR) Vol. 2, No. 2, March-April (ISSN 2278 – 5973)

A STUDY ON CUSTOMERS SATISFACTION TOWARDS SONY TELEVISION IN SALEM CITY

J. Priyadharshini1 M. Selladurai2

Abstract The prestigious history of Indian television has envisioned the development of audio visual media in the nation. In recent times, Indian television is said to be in close amalgamation with the private channels that offers all kinds of entertainment and educational shows in a perfect dazzling presentation. The Indian television or the small screen has achieved strata of indispensability. Life without the audio visual media is imagined to be a standstill one. The glamour packed soaps and serials, reality shows, talk shows and other entertainment packages encompass a major section of Indian lifestyle. The main objective of the study is to find out the customer satisfaction towards Sony television. The present study is based purely on primary data. Data were collected using the personal contact approach. Questionnaires were distributed to a sample of 100 respondents in Salem city were surveyed. Simple random sampling method is to be adopted for the present study. The conclusion will be given. Key words: Customer satisfaction, Sony, Television

1. Assistant Professor,PG and Research Department of Commerce,AVS College of Arts and Science, Salem.E-Mail: priyamcs2009@gmail.com 2. Assistant Professor,PG and Research Department of Commerce,AVS College of Arts and Science, Salem.E-Mail: m.selladurai@gmail.com

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A STUDY ON CUSTOMERS SATISFACTION TOWARDS SONY TELEVISION IN SALEM CITY

Introduction The prestigious history of Indian television has envisioned the development of audio visual media in the nation. During the 1980s Indian small screen programming began and at that time there was only one national channel Doordarshan, which was government owned. Television in India has been in existence for...