Procter & Gamble Case Study

Homework: Procter & Gamble Case Study

1) What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy?

Procter & Gamble has three main strategies for it business - First is to continue to maintain the demand for its existing brands with the help of marketing techniques, then to broaden their brands by establishing new products under the same brands, and finally to innovate and build new brands from the ground up. For these business strategies to work, collaboration and innovation is the key. A collaborative link between researchers, marketers, and managers will help the company in sharing data for research, accessing data for marketing campaigns, and for the management in recruiting and making business decisions. This link shows the relationship of collaboration and innovation to the company’s business strategies, which are brand creation, brand extension, and brand management.

2) How is P&G using collaborative systems to execute its business model and strategy? List and describe the collaborative systems and technologies it is using and the benefits of each.

P & G started off with their IT system to facilitate effective collaboration and innovation in their company. The company is using the various collaborative systems for sharing knowledgeable information, generating data from outside resources, effective communication within the company, and for management decision-making.

The collaborative systems and technologies used by P & G are listed below with their description and benefits:

* Microsoft’s Unified Communications and Outlook: Provides services such as voice and data transmission, instant messaging, and electronic conferencing; and tools for E-mail, Calendar, Task and Contact management, Note taking, and Web browsing. These services help in the easy flow of information within the company.

* Microsoft Office SharePoint...