Segmentation of Paediatrician

SUMMER INTERNSHIP REPORT

(15th Apr 2013– 17th June 2013)

RUCHIKA MODI

MMS M12092

SYDENHAM INSTITUTE OF MANAGEMENT STUDIES, RESEARCH

AND ENTREPRENEURSHIP EDUCATION

ACKNOWLEDGEMENT

The Report is in accordance with the successful completion of the “Summer Internship” at “Johnson & Johnson Limited”. The acknowledgement is my humble attempt to earnest thank all those who were directly or indirectly involved in the completion of the project and were of immense help to me.

I am grateful to Mr. Kuldeep Sharma and Mr Sunmay Shivadekar for their valuable guidance on each step of the Market research project and giving me this wonderful opportunity to learn and understand the various concepts of Marketing.

I would also like to thank the PME’s(Professional Marketing Executives) and TL’s(Team leads) of the North , South, East and West regions of India who arranged all my market visits and accompanied me on each of them.

I would also like to thank Ms.Neelam Vaswani (HR Department) for giving me this opportunity to work for Johnson & Johnson Limited.

I would also like to thanks our director Mr. M. A. Khan, for helping us in the successful completion of such projects.

Last but not the least I would also like to thank my parents, and all others who were helpful during the project.

TABLE OF CONTENTS

1. Objective……………………… ……………………………………..………..4

2. About Company……………………………………………………….………...5

3. Executive Summary…………………………………………………….…….....6

4. Flow of Research Process..……………………………………………….……..7

5. Segmentation of Paediatricians…………………………………………….…....8

6. Regional Segment Size...…………………………………………………….….10

7. Reasons……………………..…………………………………………………...11

8. Study of Brand/Category Preference….…………………………………….….12

9. Other Characteristics…………………………………………………………....15

10. Communication Insights……………………………………………………….16

11. Segment Identification……………...………………………………………….17

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