Organizaional Srucure

JetBlue Organizational Structure

MGT/521

September 19, 2013

Paul Andoh

Jet's Blue's Organizational Structure

The team analyzed Jet Blue’s organizational structure and has determined that the current structure is not effective. All of the airline’s direction comes from the upper management that oversees the lower level units. Jet Blue’s structure reflects a hierarchy structure. The structure should reflect a relationship between the CFO, COO, CCO, CIO, as well as other lower level structures. In order for the CFO to know how funds are spent interaction must take place on the same level. Currently the chart reflects everyone reporting to the CEO. It does not appear that there is any interaction happening on the second tier across. In order to know the strategic plan the lower level employees need to be involved within the organizational chart.

Currently this industry is competitive, and other companies are offering the same fares as Jet Blue. Therefore, the organization needs to review its strength, weaknesses, opportunity, and threats. In order for the airlines to be successful the COO and the CFO need a game plan, as well as the operational supervisors. After all the goal of the airlines needs to be preserved. The concept is to attract and retain passengers. In order to receive feedback the organization chart should be reconstructed to reflect an effective structure between units. In this industry not only are you to be competitive in the industry, but also the organization must reflect a caring for their employees.

Jet Blue generally flies to destinations along the East coast, California, and the Caribbean. The airline has several opportunities for expansion. Currently, sixty percent of Jet Blue’s business is mainly in New York where the company is based. It is our team’s first recommendation that Jet Blue focuses on expanding their airline to other airports in the central part of the United States. Expanding will allow the airline...