Hugo Boss Perfumes

Product & Brand Management - Assignment 1

Introduction: -

I am working in Mitairah Trading LLC Since 2006, Our company is deal with Perfumery items shop – Mitairah Attar trading co. was established in 1935 in Old Muscat Souq, from 1975 it became a partnership Co wit Al Ajman L.L.C during the 1990s, due to the increasing competition in supermarket sector, the co. decided to focus & improve on their distribution and wholesale side of the business all across the sultanate. Since 1997 the co. has continually focused on the distribution sector and now is the sole distributor of over 30 major brands in OMAN. The HUGO BOSS Group is one of the world market leaders in the premium and luxury segment. Below are the details of various analysis on the Base of MORPH….

BOSS PERFUMES

1. Category Analysis: -

Parent Company | HUGO BOSS |

Category | TOILETRIES |

Sector | PERFUMERY |

Chosen Product | HUGO BOSS MENS PERFUME |

USP | For progressive looks and an edgy, urban attitude. The brand combines these qualities with its roots in traditional tailoring, fusing classic sartorial art with fresh shapes and creative details.  |

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Customer Analysis: -

Questionnaire for the Survey of Usage of Hugo perfumes

Name of Person: _____________________________________________________________

Age : ______________________

Income Group in OMR: 100 to 300 300 to 600

600 to 1200 More than 1200

Do you use Hugo Boss daily? Yes No

Which Brand Do you Prefer? Hugo Green

Hugo Black

Hugo Red

Hugo Orange...