Week 1

Strategic initiatives are strategies outlined by an organization to achieve the goals and objectives outlined in the strategic plan. The Starbucks Corporation is one organization striving to improve the commitment of upholding and achieving organizational missions and goals. Starbucks is “committed to ethically sourcing and roasting the highest quality Arabica coffee in the world” (Starbucks Corporation, 2012, para.1). Starbucks’ mission is “to inspire and nurture the human spirit – one person, on cup, and one neighborhood at a time” ) Starbucks Corporation, 2012, para. 1). Guiding principles within the strategic plan of Starbucks ensure high quality products, ethical treatment of partners and customers, and inviting and positive neighborhood and store environment that will reward the organization with continued success and happy shareholders.

Successful organizations use strategic initiative and plans created by decision about people, strategy, execution, and cash to build revenues and profits, while maximizing time savings. Starbucks outlines organization initiatives for achieving the status of a responsible company by earning trust and respect through ethical sourcing, environmental stewardship, and community involvement in their company profile. Under ethical sourcing, the company outlines the goal that by 2015 the organization will use coffee that is only produced and obtained through the use of ethical trading and responsible growing (Starbucks Company Profile, 2011). In concerning environmental stewardships, Starbucks is striving to attain the goal of having each of the cups used to serve customers as reusable or recyclable by 2015 to reduce the carbon footprint the organization has on the environment (Starbucks Company Profile, 2011). Starbucks community involvement goal is that by 2015 the organization will provide neighborly assistance to the community of the stores and growing areas by contribution of a minimum of one million volunteer hours yearly to...