Marketing

1. Executive summary

Contents

1. Executive summary 1

2. Summary of marketing outcomes 3

2.1 The marketing objectives in the original plan with the outcomes recorded against each objective 3

2.2 sales and production outcomes 6

2.2.1 Sales price (per unit) 6

2.2.2 Total number of units produced 6

2.2.3 Total number of units sold 6

2.2.4 Stock on hand (left-over inventory) 6

2.3 final profit and loss statement 6

2.4 marketshare calculation 7

3. Key issues arising from the QUTopia Simulation 7

4. Problem identification 13

4.1 company analysis 13

4.1.1 intercultural communication 13

5. Statement and evaluation of alternatives 14

6. Recommendation for future 14

7. Appendices 14

2. Summary of marketing outcomes

2.1 The marketing objectives in the original plan with the outcomes recorded against each objective

Marketing Objective (as per Marketing Plan) | Post Market Day Outcome |

Branding

To make USA Wieners the preferred hot food provider of MD1 & MD2.

The first marketing objective identified by USA Wieners was to ensure that we were the preferred hot food provider for Market Day 1 and Market Day 2. By achieving this we are guaranteeing consistent revenue for the company and working towards our second marketing objective, which is to break even by close of business, Market Day 1.

Fortunately, according to the QUTopia Bureau of Statistics, there has been a distinctive lacking of hot food providers. This has enabled us to penetrate a relatively untapped segment of the market, which will hopefully lead to our dominance of the hot food sector.To measure the amount to which our company is preferred throughout QUTopia, we plan to create a Facebook poll by which users can vote for their favourite hot food provider. To encourage users to join our Facebook page and vote on one of our polls, we will offer a Q$5 discount on any product that we sell if a customer ‘likes’ the USA Wieners page and votes on the poll. To...