Xccfgdfg

1.Most appropriate type of restaurants for its resort development

2. not duplicated type of similar restaurants

3. free standing 150-200 seats unit between hotel condominium and highway

Suggestion by Bob cooper, 3meals

Internet resources for marketing hospitality and tourism

http://210.46.97.180/zonghe/book/193-Marketing%20in%20Travel%20and%20Tourism-An%20imprint%20of%20Elsevier%20Science%20Linacre%20House,%20Jordan%20Hill,%20Oxford-Victor%20T.C.%20Middleton%20with%20Jackie%20Clarke/chapter8.htm

http://prezi.com/bhtx2qrpxviq/case-studycoconut-plantation-resort/

The management of Backfield Hawaii Corporation was faced with a decision concerning the most appropriate type of restaurant for its resort development

What to do...?

A little about the area.

The new restaurant was planned as a freestanding 150-to 200-seat unit between beachfront hotels, condominium units, and the main highway.

Holiday Inn 311 units Kauai Beach Boy 243 units Islander Inn 200 units

The remaining land was designated for condominiums, a shopping center known as the Market Place, two additional hotels, and the independent freestanding restaurant under question.

Dividing potential markets by nations, states, regions, countries, cities, or neighborhoods.

This permits the company to modify or change the product, know the extent of their market reach, understand the cultural differences of the region but most importantly have creative geographic segmentation

Geographic Segmenation

Demographic segmentation is the most common determination for customer groups. It includes reviewing race, age, life cycle, gender, income, occupation, education, religion and nationality.

Demographic Segmentation

Psychographic Segmentation

This segregates the demographic more by using social class, lifestyle, and personality profiles. A fact that occupants of condominiums spent less in restaurants than was spent by occupants of hotels, describes the lifestyles of different customer...