Npd Quiz

Question 1

1.  

Per one of the assigned readings, when can line extensions undermine core brands (i.e."when do line extensions go wrong")?

Answer

| A. | When an existing brand name is attached to a disappointing product. |

| B. | When an existing brand name is added to an inappropriate product. |

| C. | When an existing brand name is overused and its positioning gets watered down in the consumer's mind. |

| D. | Answers A and B. |

| E. | Answers A and C. |

| F. | Answers B and C. |

| G. | Answers A, B, and C. |

2 points   

Question 2

1.  

As discussed in class, which gate(s) in the Stage-Gate new product development process is/are called the "money" gate(s)?

Answer

| A. | Gate 3 and Gate 5 |

| B. | Gate 1 (The gate between Stage 0: Discovery and Stage 1: Scoping) |

| C. | Gate 5 (The gate between Stage 4: Testing and Validation and Stage 5: Launch) |

| D. | Gate 1 and Gate 3 |

| E. | Gate 4 (The gate between Stage 3: Development and Stage 4: Testing and Validation) |

| F. | Gate 2 and Gate 4 |

| G. | Gate 3 (The gate between Stage 2: Build Business Case and Stage 3: Development) |

| H. | Gate 2 (The gate between Stage 1: Scoping and Stage 2: Build Business Case) |

2 points   

Question 3

1.  

According to Clayton Christensen, many successful companies do not adapt well to disruptive change due to...

Answer

| A. | resource constraints |

| B. | value constraints |

| C. | process constraints |

| D. | resource and value constraints |

| E. | resource and process constraints |

| F. | process and value constraints |

| G. | resource, process, and value constraints |

2 points   

Question 4

1.  

According to the Kano Classification Model, when considering an automobile, the ability for a car to automatically detect that a tire is losing air pressure and notify the driver of such via email or text message would BEST be be classified as which type of attribute/need?

Answer

2 points...