Submitted by: Submitted by ravindrakubade
Views: 136
Words: 389
Pages: 2
Category: Business and Industry
Date Submitted: 09/29/2013 10:44 AM
Background:
Dirk (Founder and CEO)
Jane (
Vikram (sales Director)
Andrew (Online marketing software provider)
Josh (Marketing Head)
Serge (Lead Developer)
Company’s slogan: ‘Marketing is Broken’
Sparkplace is playing in two major markets, first is Small Sams, the other is Medium Mary’s.
Sams Vs Marys
|Sams |Marys |
|Small businesses- they have owners who run their own companies. |Medium sized businesses |
|Employees less than 20 nos |Employees between 20 - 100 |
|Main purchaser - Owner |Main Purchaser – Sr, Manager and not the owner. |
|Customer acquisition cost (Sales cost) is less than $1000 for |Customer acquisition cost is about $5000 for each one |
|each one | |
|Each Sams generates a profit of $10000 |Each Mary generates a profit of $50000 |
|Higher return on investment, i.e. $5 profit per $ spend on |Lower return on investment as compared to Sams, i.e. $2 profit |
|marketing |per $ spend on marketing |
|Higher churn rate and willing to pay less monthly rents. |Stays longer and willing to pay more monthly rents. Requires less|
| |hand holdings. |
|Bigger volume business in the market, no of potential customers |Higher profit per mary’s in the market, no of potential customers|
|in the market is 1.3 million. |in the market is...