Submitted by: Submitted by anguiano5973
Views: 164
Words: 298
Pages: 2
Category: Business and Industry
Date Submitted: 09/29/2013 06:55 PM
Melissa Cordova
Management 3312.W01
September 18, 2013
LaVine, Lindsay. "The Power of Giving Back: How Community Involvement Can Boost Your Bottom Line." Entrepreneur. Entrepreneur, 26 June 2013. Web. 23 Sept. 2013.
Article Summary
As people suffer in economic tough times, people still want to witness corporate social responsibility even more so today. Many companies involved in these actions or performances promote the well being of the company itself. Not only does the company benefit from it, but also it keeps their employees and customers happier. According to the article, “The Power of Giving Back,” 82 percent of U.S consumers keep in mind who they will choose to do business with.
Carrying out this type of action requires four things to consider. The first is to build relationships with the community. Identifying where the community needs help with and providing such social responsibility will help the opportunity to bond with customers. Second, is getting employees involved, which in return the company overall performance will increase from sales to the employees’ morale and fulfillment. Third, evaluate or identify your employees strength or skills, so they get involved by helping the community on what they know how to do best. Last but not least, educating the community on how the company is involved with social responsibility.
Relevance to the Material
This article is relevant to chapter 3 in our textbook, which focuses on the social responsibilities required as a manager. As the textbook mentions, it is the manager’s duty to take actions that will benefit the interest of society as well as the organization. According to Archie B. Carroll, corporate social responsibility is at the top of the corporation’s obligations following the Carroll’s Global Corporate Social Responsibility Pyramid, which the base is economic, legal, ethical, and philanthropic responsibility.