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UAP-SMN MGT251
LECTURE HANDOUT 05JUL2013
Page 1 of 12
Product Design
Topics Outline
The Global Company Profile – Regal Marine Goods and Services Selection Generating New Products Product Development Issues for Product Design Ethics and Sustainability Time-based Competition Defining a Product Documents for Production Service Design
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Prof. Ramon H. Enriquez
Facilitator/ Lecturer
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Regal Marine
Topics Outline
1-3
The Global Company Profile – Regal Marine Goods and Services Selection Generating New Products Product Development Issues for Product Design Ethics and Sustainability Time-based Competition Defining a Product Documents for Production Service Design
1-4
Global market 3-dimensional CAD system
Reduced product development time Reduced problems with tooling Reduced problems in production
Assembly line production JIT
© 2011 Pearson Education
Product Decision
Product Decision
The good or service the organization provides society Top organizations typically focus on core products Customers buy satisfaction, not just a physical good or particular service Fundamental to an organization's strategy with implications throughout the operations function
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The objective of the product decision is to develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage
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Prof. Ramon H. Enriquez
05/07/2013
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UAP-SMN MGT251
LECTURE HANDOUT 05JUL2013
Page 2 of 12
Product Strategy Options
Differentiation
Shouldice Hospital
Product Life Cycles
May be any length from a few hours to decades The operations function must be able to introduce new products successfully
Low cost
Taco Bell
Rapid response
Toyota
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Product Life Cycles
Sales, cost, and cash flow
Product Life Cycle Costs
100 –
Costs committed
Cost of development and...