The Need of Marketing Research

Subject : RESEARCH METHODOLOGY – DR ARUN

Class : MBA SEPTEMBER INTAKE (CELCOM)

Date : 7TH SEPT 2013

1. Why should a manager know about research when the job entails managing people, products, events, environments and the like?

Answer:

The manager, while managing people, products, events, and environments will invariably face problems, big and small, and will have to seek ways to find long lasting effective solutions. This can be achieved only through knowledge of research even if consultants are engaged to solve problems. The primary purpose for applied research (as opposed to basic research) is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. Research can use the scientific method, but need not do so. The goal of the research process is to produce new knowledge.

Knowledge of research can be very helpful for a good manager and its organization.

2. Why is it important to be adept in handling the manager-researcher relationship?

Answer:

The manager who knows how to relate to researchers facilitates the problem solving process and benefits the research team as well as the organization. The one who is not adept at this will frustrate and be frustrated during the research process and thereafter.

Being capable of handling the manager-researcher relationship is thus a big advantage and some of the nuances of handling research teams are:

a. Knowing how much and what information to give to the team;

b. meaningful and purposeful interactions with the team members;

c. Stating up front what records of the company will and will not be accessible to the team members and expressing the core values of the system.

3. Explain, giving reasons, which is more important – Applied or Basic research?

Answer:

Both are equally important. Basic research is important for generating and building upon the existing knowledge...