Church and Dwight

INTRODUCTION

For years now, Church & Dwight Company, Inc. has surrounded itself by products that have built name for themselves over time. Some of these brand name products have become so popular that they can be found, almost, in every household. Noted as the world's largest producer and marketer of sodium bicarbonate-based products, Church & Dwight until resent times had, achieved consistent growth in sales and earnings.

Using the ARM & HAMMER brand name , Church & Dwight moved into other products such as: laundry detergents, carpet deodorizers, air deodorizers, toothpaste, deodorant/anti-perspirants With a strong family branding strategy, the company has been able to promote vast collection of products using only one brand name. The use of Baking soda has created a “rest” opportunity for consumers as regards environmental safety.

The fact that consumers cannot “march face to product” makes analyzing and discussing the issues of Church & Dwight interesting, though its brand name. ARM & HAMMER products are some of the most appreciated household items. Sodium bicarbonate has been applied for much usage far beyond its manufactured use. It can now be used as deodorizer, cleanser, toothpaste, animal feed, blast media, chemical neutralizer, kidney dialysis, and other medical purposes.

A… EXECUTIVE SUMMARY

1. Summary statement of the problem: The biggest treats that Church & Dwight face is in the size of the business compared to its competitors in the area of basic product lines of house hold and personal care. This is a bigger issue because they have a large customer base and can tap into expanding their business in this area to take control of the competitive advantage.

2. Summary statement of the solution: The major opportunity they face is having a large customer base. This means that there is a huge market waiting for the products which at this time is been taken over by competitors.

B…THE SITUATION

Although...