Organizational Structure Change

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Date Submitted: 08/09/2010 10:04 AM

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Organizational Structure Change

Jarrod Guzman

American Intercontinental University

As a manager, it is necessary to understand the concepts and methods used to make changes to

an organization whether it is in distress or just in need of some structural alterations. By

examining both external and internal elements, the manager can select what types of changes

must be made. In this case, there are three problems this division of the company is currently

facing. Outdated product lines, adversarial communication, and competition for internal

resources. This division needs to be turned around and it looks as if the problems are mostly

internal. Implementing a plan to change the organizational structure, and attacking each problem

1 by 1 is the only way to save this division of the company.

Let’s address the first problem in the division, which is an outdated product line.

Because the consumer is not purchasing our products, we need to look at our products and see

where we can update and improve them. I will task out the marketing department to research

similar products that our competitors are having success with. We need to find out what new

ideas they may have. We need to identify what the consumer is in need of and what they are

purchasing. Viewing customer ratings and comments is a great method in doing this. Then, we

must develop a way to provide a better product whether it is more modern or economical. This

will increase sales and began to shift the negative momentum.

Next, we can begin to neutralize the second problem and eliminate the adversarial

communication between employees. Because we are a company and a division we are a team.

We should have no adversaries, and there is no room for adversarial communication. The method

that can be used to eliminate this is called organizational development. This will allow us to

focus on the employees and their quality of interpersonal work...