New Belgium Brewing

New Belgium Brewing (B): Developing a Brand Personality

SWOT Analysis

Internal Strengths

* They have a variety of beers under five product lines.

* There company has a strong brand name among customers.

* New Belgium Brewing is a privately owned company with a lot of capital resources.

* This company is an environmentally, socially, and ethnically responsible company.

* This company strives to have well treated employees who enjoy their job.

* All of their employees are committed to their job because of the treatment they receive.

* This company has core values which include customer intimacy, sustainability, whimsy, and having a fun working environment.

* New Belgium Brewing always conducts extensive surveys and research on its products, brands, and customers.

* This company is constantly renewing their efforts to appeal to the environmentally conscious consumer

Internal Weaknesses

* New Belgium Brewing does not use traditional marketing to advertise their beer.

* This company deals only with small stores.

* They are vulnerable to technological changes.

* Rather than focus on its core business of making beer, New Belgium Brewing is dedicated to social programs.

* They have a limited distribution in which they only operate in 26 states.

External Opportunities

* New Belgium Brewing should expand their target market.

* Tour de Fat, which sponsored by New Belgium Brewing, can make its brand to be a world well-known brand.

* The beer and brewery industry has been developing in many countries globally.

* New Belgium Brewing can develop a small scale business and start emerging enterprises to get a higher market share.

* They can expand trough 50 states over the country to enter new market.

* New Belgium Brewing has a definite growth potential in the domestic and craft beer markets.

External Threats

* New Belgium Brewing has an unsustainable niche market.

* This company...