Marketing

Q1. Explain how management of the crème brand demonstrates. How consumer attitudes can be effectively changed.

Change misunderstanding. In some circumstance people might misunderstand the benefits of particularly important attributes and marketing communication is required to correct the belief held. Crème promotional activities were educated the public regarding the benefits pharmaceutically develop shampoos containing vitamin; encourage them to reconsider whether their way of living influenced the quantity and quality of their hair.

Build credibility. Most consumer attitudes towards brand can be surface and lack satisfactory conviction. To correct this with the use of informative strategy and a redesigned product to restore credibility and captured consumer satisfaction. Product samples demonstrate hand on consumer experience and they are effective strategies. Therefore, doctor was concerned and a relevant newsletter were created and mailed. Sales representative were hired and sampling program was developed to create awareness and encourage trial through experience develop trust of the new product.

Change perception of competitor’s product. If an organization is able to change the way its competitor’s products are perceived it is then possible for the organization to differentiate its own brand. Therefore, crème was launched their product and positioning it as “the food your hair need” and “a successful product now available for you”.

Q2. To what extent does this mini case study demonstrate the role of attitudes in the way consumers perceive brand?

Q3. What is the role of marketing communication of crème?

Q4. How might the crème brand be develop in the future?

Q5. To what extent might be impact of significant others affect the development of the vitamin enriched shampoo market?