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Category: Business and Industry
Date Submitted: 10/04/2013 06:53 AM
Facebook Case Study analysis 1
Facebook Case Study Analysis
Charles A. Joyner III
Grantham University
Facebook Case Study Analysis 2
Table of Contents
* The history, development, and growth of Facebook
* The nature of the external environment surrounding Facebook
* The kind of corporate-level strategy that Facebook is pursuing
* Recommendations for Facebook
Facebook Case Study Analysis 3
Executive Summary
Social media has come forth over the past several years to specify the digital media landscape
and, in the process, has changed the way society contemplates the promulgation of marketing
messages. Facebook in particular, has made two unique consumer experiences of interest a lot
easier to brand marketers. First, the ability for individuals who purchase products to identify
brands of interest and connect with them has authorized sharing between brands and consumers
in new ways: brands and their consumers can now develop two-way relationships and share
content, news, and feedback. Social media has also created easy innovative ways of sharing
information about brands between friends. Whether consumers are voicing their attraction to
specific brands or their experiences with products and services, Facebook has not only
encouraged this type of sharing but has also sped up its reach and virality. Just in the United
States alone, Facebook has approximately 160 million visitors each month – about 3 out of every
4 Internet users – with most of them visiting the site every day. In comparing with other leading
social networks, Facebook today symbolizes the vast majority of U.S. social networking...